Thinking Backwards is the Way to Plan

When we sit down to plan anything, the obvious choice is what we've been taught all of our lives. Start from the beginning! It makes sense. What's the first step? Once we know where to start, it's just a matter of working step by step to the finish line. ✅ Done! This approach of starting at the…

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How I think about sending a lot of email.

"FUCK YOU SPAMMER!" For the first year or so of egghead's existence I avoided sending email. I was nervous. I didn't even want to send receipts when we charged people, because I thought they'd see the receipt and just cancel leaving John and I destitute. That's an extreme outcome that wouldn't…

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60-minute Consultation on Your Project

If you want to schedule an hour to discuss your code, business, marketing plan, content strategy, or other endeavor I'd be happy to help.

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🌲 Shadow Newsletter for Evergreen Emails in ConvertKit

For years I spent immense amounts of effort broadcasting one-off emails to to my newsletter. Millions of them! This is fine, a broadcast does the job of delivering your emails to the eager recipients at the other end of the wire. Mission accomplished, right? yes and no. The problem with this…

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Using a dSLR as a Webcam for Live Streaming

Broadcasting on the internet is here to stay. More and more we are seeing people use sites like Twitch and Youtube to deliver real-time video and audio to connect with their audience. Increasingly over the years as a remote worker video chats have become more and more the standard of communication…

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🌱 My blog is a digital garden, not a blog

Organizing information is hard. I'm not a taxonomist. I don't have an information design background. For the most part I just wing it ad hoc and hope for the best. We are constantly bombarded with information, a lot of it is really good information too, but the challenge is absorbing it and applying…

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Badass: Making Users Awesome by Kathy Sierra

What is a badass? I love the word itself, because there is practically no way to use it in a negative way. It's a good word. In Kathy Sierra's book, the word badass is used to describe an expert. Somebody that has learned a skill, crossed the "valley of suck" and achieved mastery. You can buy…

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